As Ko Jae-ho previously said at the Korean Shipbuilding Association's New Year's Reunion, the global call for 'greening' ships is growing. , which will drive increasing demand for environmentally friendly, energy-efficient ships. Green ships are becoming the 'darling' in the shipbuilding and shipping market. If shipbuilding companies can take the initiative and actively respond to this change in the shipbuilding market, these changes will become a good opportunity for shipbuilding companies to seize the market and become a shipbuilding industry. new elements of enterprise competitiveness. He said that South Korean shipbuilding companies should maintain the strength of the shipbuilding industry and shipbuilding technology accumulated over the past years. The localization rate of equipment will further consolidate the foundation of offshore engineering equipment. For this reason, shipbuilding enterprises should comprehensively strengthen the cooperative relationship with small and medium-sized supporting enterprises.”

    Regarding the offshore engineering market, the Korean shipping industry unanimously believes that the good momentum of the international offshore engineering market in 2012 will continue this year, and offshore engineering is the strength of Korean shipping companies, and they are expected to receive a considerable number of offshore engineering equipment orders. The market information held by South Korea shows that this year, the offshore oil and gas fields in Asia, Europe, Africa, the Middle East and Australia all have the demand for adding offshore equipment, such as the Sakhalin in Russia, the North Sea in Europe, the coast of Asia, the northwest waters of Australia, the Middle East and Brazil. Oil and gas fields in coastal areas and other places are likely to place orders for a batch of offshore equipment this year, and most of the oil companies developing the above-mentioned oil and gas fields are old customers of Korean shipbuilding companies. Therefore, Korean shipbuilding companies are likely to receive orders. The Korean shipbuilding industry predicts that orders for drilling ships will reach about 35 this year, and it is expected that Korean shipbuilding companies can obtain orders for about 30 ships. In addition, the Korean shipbuilding industry is optimistic about the LNG ship and its derived offshore equipment market, which is based on the expansion of LNG consumption demand and the export of LNG from the United States.

    Response: Adjusting the business policy, the three major shipping companies keep fit

    The general managers of Hyundai Heavy Industries, Samsung Heavy Industries and Daewoo Shipbuilding & Marine Engineering all believed that the world economy was still in a period of crisis in 2013, and the slump in the shipbuilding and shipping markets may be "long-term", so companies should take measures to deal with them and strive for the best results.

    Hyundai Heavy Industries stated that to establish a "flexible production system" that can cope with changes in crisis all the year round, to strengthen its sales force, and to fundamentally improve its "physique", the priority goal of each business department is to ensure sufficient workload. Therefore, it is necessary to carry out "offensive" business activities, timely and accurately predict and grasp the trend and direction of market changes, so as to formulate countermeasures to minimize risks. In addition, it is necessary to improve design and production processes and technologies, improve production efficiency, improve talent structure, reduce production costs in an all-round way, innovate traditional working methods, and transform some departments with high costs and low efficiency into departments with low costs and high efficiency.

  To this end, Lee Jae-sung, general manager of Hyundai Heavy Industries, proposed this year's management policy: strengthen "internal and practical management" to cope with the deterioration of the internal and external business environment; build a long-term crisis response system to cope with the increase in economic uncertainty and instability ; Establish and promote the industrial strategy of "differentiation" from competitors' business; strengthen core strength through screening and concentration; promote safe production; continue to strive to establish a harmonious labor-management relationship.

 Gao Jae-ho, general manager of Daewoo Shipbuilding, said that in order to cope with the crisis and challenges, all employees should have higher enthusiasm, make thorough preparations, and resolutely fulfill the product quality and delivery time promised to customers, so as to improve the market's trust in the company. Today's world economy is "turbulent" in the unstable airflow. The "sins" of Daewoo Shipbuilding's competitiveness are energy-saving and environmentally friendly ships, land-sea engineering projects, and wind power generation equipment. The company's research and development work and production facilities in these fields will continue to be make an investment. 2013 will be the first year of Daewoo Shipbuilding & Marine's "big transformation" towards the goal of the world's strongest shipbuilding and marine EPCIC (one-stop service from design, procurement, construction to installation and commissioning). The three policies of Daewoo management proposed by Gao Jae-ho are: concentrate all efforts on core business departments, improve production processes, and emphasize the corporate culture of trust and enthusiasm and production safety first.

    Park Dae-young, general manager of Samsung Heavy Industries, proposed in his New Year's speech that the order value of its shipbuilding and marine engineering this year will reach 13 billion US dollars, of which the marine engineering order value will reach more than 10 billion US dollars. He said: "The shipbuilding market will continue to be sluggish. We will adjust the focus of the shipbuilding industry from shipbuilding to offshore equipment, and integrate the R&D and design institutions of shipbuilding and offshore equipment, so as to establish a leading position in shipbuilding and offshore equipment. Composite production system. We will ensure sufficient development and design personnel at all levels, and at the same time collect information about the main supporting materials and equipment of ships and marine engineering equipment in a timely and accurate manner. Onshore and offshore wind power generation equipment, deep-sea offshore engineering equipment are Samsung Heavy Industries The two new business departments of the company will bear 'fruits' this year, and all relevant business departments within the enterprise should give them strong support."

    Regarding the business policies of the three major shipping companies in the new year, the Korean financial industry and related industries commented that the general merchant shipping market has been cold in recent years, and only the land equipment and offshore equipment markets have shown a certain vitality. In response to this market environment, Korean shipbuilding companies will continue to focus on this field this year; in addition, these companies will also actively attack the market of energy-saving and environmentally friendly commercial ships and land-sea wind power generation equipment.

   It is reported that the target amounts of orders received by Hyundai Heavy Industries, Samsung Heavy Industries and Daewoo Shipbuilding & Marine Engineering this year are US$29.7 billion (including Hyundai Samho Heavy Industries), US$14.2 billion and US$13 billion respectively.