DATE OF LAST MODIFICATION
June 12,2018
We welcome you to the TECH TREK® Web Site. We provide this Privacy Statement to inform you on how we use and manage the information collected at TECH TREK. This Privacy Statement applies to any website or mobile application that includes, attaches, references, or links to this Privacy Statement ("Web Site"). The TECH TREK Web site may contain links to other websites. TECH TREK does not control or take responsibility for personal information collected on these sites nor is TECH TREK responsible for the accuracy or the content of these sites.
1. Types And Use Of Information We Collect From You
Customer Information - During a Web Site visit, we ask a customer for contact information (such as name, title, company name, email address, telephone number, fax number and addresses for shipping/billing, and credit card information, when applicable) as part of the purchase process, to become a registered user of the Web Site, when you request information from or submit a question to TECH TREK, and when you complete any web forms asking for such information.
Once you make a purchase, become a registered user, or request information from TECH TREK, your name, title, company name, shipping/mailing address, telephone number, email address, fax number, financial and credit card, and other information may be included in our customer file.
Use of Information - We use this information to fulfill your orders and otherwise provide the products and services you request, as well as support for those products and services. We may use customer information to send you information and advertising about TECH TREK and its products and services. For example, TECH TREK may use your mailing address to send TECH TREK marketing materials to keep you updated on our most current products and services and email addresses may be used to communicate information of interest to you about TECH TREK. This includes Order Shipment/Tracking Information, Obsolete Part Bulletins, Service Change Information or other TECH TREK promotional emails. You may elect to opt out of any or all of these emails by completing the "Opt Out Form." Emails may be sent to you by TECH TREK or an authorized agent working for TECH TREK. We also reserve the right, but not the obligation, to contact you regarding changes to this Privacy Statement and other matters relevant to the Web Site.
2. Information Automatically Collected
When you visit the Web Site, we collect some information automatically. By collecting this information we get a better understanding of your needs and preferences, what products and services we can develop to meet those needs and preferences, and how well TECH TREK’s Web Site is functioning. Some of the information we automatically collect is necessary for the proper functioning of the Web Site, such as cookies as explained below. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Statement.
Links, Embedded Content, and Buttons – TECH TREK may keep track of how you interact with links across our services, including our email notifications. We do this to help improve our services, provide information and advertising, and to be able to analyze aggregate click statistics such as how many times a particular link was clicked on. The Web Site may contain links to other websites, content embedded in the Web Site that comes from or relates to other websites and services, and buttons from other websites and services such as social media websites like YouTube, Facebook, Twitter, LinkedIn, and Google+. Several of these third parties may use cookies or other tracking devices to collect and track information about you over time and across the Internet. We are not responsible for the privacy practices or the content of these other websites or their data collection practices. You should check the privacy policies of these other websites when providing personally identifiable information or to find out what other information they collect from users, whether while on their platform or website or in relation to links, buttons, or embedded media.
Information From Your Computer – TECH TREK may itself, or through our third party service providers, collect information about your computer, such as the browser, operating system, IP address, country and other geolocation data, date and time of visit, whether you are using a mobile device, referring websites, the search engine queries you used to get to the Web Site, the pages of the Web Site you visit and your activities on the Web Site such as what images, videos, or other embedded media you view, as well as the amount of time spent on the Web Site pages, and the number of pages visited. Some of this information may be collected using cookies, as further explained below. This information is used for a variety of purposes to improve the Web Site and its content, including without limitation to gather broad demographic data, identify trends and statistics, help diagnose problems with our server, and to administer the Web Site and its content. TECH TREK may also collect and share information between pages of the Web Site for the proper functioning of the Web Site, as well as authentication. TECH TREK may also use this information to provide you with information and advertising regarding our products and services.
Cookies – The Web Site may use "cookies" to provide information on your computer. Cookies are pieces of data that a website can send to your browser, which may then be stored on your computer or device. TECH TREK may use both session and persistent cookies on our own or through our third-party service providers as described below. Cookies may save your preferences while you are at the Web Site, such as allowing for persistent login on pages that require logging in, and TECH TREK may use them to provide you with tailored information and tracking as you use the Web Site services. Cookies help TECH TREK, among other things, to determine which areas of the Web Site are popular by tracking hits to those areas, which may in turn allow TECH TREK or our third-party providers to provide you with targeted information or advertising regarding TECH TREK’s products and services. By modifying your browser preferences, you may have the choice to accept cookies, to be notified when a cookie is sent, or to reject cookies. The rejection or limitation of cookies by your browser may limit your ability to use the Web Site.
Third-Party Service Providers – TECH TREK may use a variety of third-party services to help provide our services, to help us understand the use of our services, provide information and provide advertising regarding the Web Site and our products and services. Third-party services providers may include, but are not limited to third party web analytics services and a variety of third party social media platforms such as YouTube, Facebook, Twitter, LinkedIn, and Google+. These third-party service providers may collect, store, and share information as further dictated by the privacy policies of those third parties.
TECH TREK may use services through companies such as Google and Facebook to target ads to you related to your usage of the Web Site, such as to display advertising for the Web Site, products, and services on other websites you visit based on your activities on the Web Site in the past. Google may use the data collected to track and examine the use of the Web Site, to prepare reports on its activities and share them with other Google services. Google may also use the data collected to contextualize and personalize the ads of its own advertising network. TECH TREK utilizes the User-ID feature of Google Analytics, which allows us to track individual users across multiple devices and sessions using the Web Site. You may view Google’s privacy policy here: https://www.google.com/intl/en/policies/privacy/, with more information located here: https://www.google.com/policies/privacy/partners/ (including information regarding how to control how information is shared through your Ads Settings) and here: https://support.google.com/analytics/answer/6004245?hl=en. You may opt out of Google Analytics data as instructed here: https://tools.google.com/dlpage/gaoptout. Facebook similarly provides more information regarding the information it collects and how it is used in relation to advertising along with methods to opt out of collecting and sharing of information here: https://www.facebook.com/settings?tab=ads. General information regarding opt-out from interest-based advertising from companies belonging to the Network Advertising Initiative can be found here: http://optout.networkadvertising.org/#!/ and information regarding opting out through the Digital Advertising Alliance can be found here: http://optout.aboutads.info/#!/.
Web Beacons - We may employ Web beacons (also called single-pixel gifs), which are customized links or similar technologies, on the Web Site and when sending you messages, newsletters, or promotional emails or in using third-party service providers. Web beacons allow us to (a) determine whether you have opened, or acted upon, a promotional email and which links you have clicked on to deliver to you more focused communications and other content, (b) allow us to count the number of users who have visited certain webpages and effectively deliver services, and (c) enable us to compile aggregated statistics and determine the efficacy of promotions by using Web beacons from third parties.
Online Chat – Your online chat login information and communications conducted via the chat feature are recorded and stored by LivePerson, a third-party Application Service Provider. TECH TREK has access to LivePerson's recorded and stored chat information and may monitor or review such information for quality assurance. TECH TREK may also use that information in accordance with TECH TREK's Privacy Statement and Web Site Terms & Conditions. The use of the information by LivePerson is subject to the LivePerson Privacy Policy that can be found at the LivePerson web site: https://www.liveperson.com/policies/privacy.
3. Sharing Of Your Information
TECH TREK may share information we collect through the Web Site, including personal information, with its product suppliers, for example, for market research and payment of commission to the supplier's agents.
Occasionally, TECH TREK may make the names and addresses of our customer list available to screened companies that offer products and/or services that may be of interest to you. You may elect to opt out of this use of your postal address by completing the "Opt Out Form."
TECH TREK may engage third party service providers, consultants, and independent contractors to perform functions and provide services for us including without limitation database management, advertising, and email service providers. TECH TREK may share the information we collect through the Web Site with these service providers so that they can perform services for us in relation to the Web Site and TECH TREK’s business.
If you have an open account with TECH TREK, credit and payment history will periodically be shared with credit reporting agencies.
TECH TREK will share customer information with government agencies if required by law.
Business Transfers - In the event that we are involved in a merger, acquisition, bankruptcy, reorganization or sale of assets or change in our ownership or control, your information may be sold or transferred as part of that transaction.
4. Other Information Practices
Security – TECH TREK takes commercially reasonable steps to protect data, particularly financial information, transmitted through the Web Site. TECH TREK, however, cannot be responsible for and does not warrant the security of any information you transmit over the Internet, including using the Web Site. TECH TREK's site is equipped with Secure Sockets Layer (SSL) technology. Browsers that support the SSL encryption technology are called secure browsers. Online orders to TECH TREK must be placed from a secure browser. Your browser will automatically enter the secure mode when you make purchases. If you do not have a secure browser or would like to place orders using a method other than the Web Site, please review the Ordering FAQs for alternative ordering methods.
Access to Personal Information for Reviewing, Editing, and/or Removing - If you wish to discuss this Privacy Statement and the information we collect, you may contact us at the address provided in this Privacy Statement.
Children - The Web Site is not intended to solicit, collect or maintain personally identifiable information from users under the age of 13. If you are a parent or guardian, please contact us if you believe information regarding a child has been collected by us through our Web Site.
Do Not Track - Presently the Web Site does not honor "do not track" settings on web browsers and does not offer you the opportunity to request that we not track your use of its services.
Changes to this Policy - We may revise this Privacy Statement from time to time. The most current version of the Privacy Statement will govern our use of your information and will always be available. Please check this Privacy Statement often for changes. By continuing to access or use the Web Site after those changes become effective, you agree to be bound by the revised Privacy Statement and acknowledge that the revised Policy Statement applies to all information held by TECH TREK.
Contacting Us – If you have questions about our use of information, please contact us using the Communications Center (forms-based method of communicating with TECH TREK), or by contacting us at:
TECH TREK ELECTRONICS
Email: sales@tech-trek.cn
Calls to TECH TREK may be monitored and recorded for quality assurance purposes.
© 2018 TECH TREK Semiconductor, All Rights Reserved.
DATE OF LAST MODIFICATION
July 12, 2018
Revision 3.1
